A Book to Read and Love: Crystallizing Public Opinion - Edward L. Bernays

 


A short summary of Crystallizing Public Opinion:

The ins and outs of public relations

My favorite quote from the book:

"Intolerance is almost inevitably accompanied by a natural and try inability to comprehend or make allowances for opposite points of view."


Questions to ponder while reading Crystallizing Public Opinion:

How much information do you believe from the media?

Do you check your facts?

My thoughts about the book:

Timeless wisdom - Still very relevant

The "How" behind publicity.

A real eye-opener.