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A short summary of Crystallizing Public Opinion:
The ins and outs of public relations
My favorite Edward L. Bernays quote from the book:
"Intolerance is almost inevitably accompanied by a natural and try inability to comprehend or make allowances for opposite points of view."
Questions to ponder while reading Crystallizing Public Opinion:
How much information do you believe from the media?
Do you check your facts?
My review of the book:
Timeless wisdom - Still very relevant
The "How" behind publicity.
A real eye-opener.
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